Abstract:
This research is regarding the Strengths, Weaknesses, Opportunities and
Threats (SWOT) analysis carried out on a particular company, which is located
in Sitiawan,Perak. In this research, the main subject that was selected was the
company of BME LOGISTICS SDN BHD. The primary objective of this research
is mainly to investigate the strengths, weaknesses, opportunities and threats
that regard to BME LOGISTICS SDN BHD. By carrying out the study, the
application of SWOT analysis as a tool for strategic planning of the company
can be observed. SWOT matrix analysis is particularly utilized in identifying both
strengths and weaknesses that BME LOGISTICS SDN BHD has. Next, strategic
planning that is suitable for the company is determined by the outcomes from
TOWS Matrix diagnoses. There is a handful of suggestions along with
recommendations based on the research findings.
