THE CONSUMER PERSPECTIVE OF ONLINE BUSINESS IN MANJUNG, PERAK

Abstract

This research was conducted to identify the consumer perspective of online business in Manjung, Perak. The objective for this research is about factors that affect customers before proceeding with any online business and the consumer satisfaction in general on online business.The population of this research is surrounding people area Manjung,Perak. Appropriate amount of 384 respondents in main area Manjung,Perak using the KREJCIE (1970).This research was conducted at several shopping mall at Aeon Seri Manjung, Tesco, Billion supermarket ,park and others area in Manjung, Perak to get the respondents. A total of 29 questions were developed by researchers to be answered by the respondent which comprised of the demographic questions, the factors that affect customer and consumer satisfaction. The data were collected analyzed using Statistical Package for Social Science (SPSS) software. The findings showed the majority of respondents prefer online purchase because it makes it easier and save time. In additions, the factor of customer services, quality of product, price and safety of product also make respondents choice to this activity in the future. However, must should be careful because cyber crime will continue to be threatened if default.