AN EVALUATION ON THE EFFECTIVENESS OF MARKETING STRATEGY – A CASE OF UniKL MIMET

Abstract

This research is about to evaluate the effectiveness of university marketing strategy. This study focuses on the UniKL MIMET that is marine and maritime based education institutions. For this research, the organization is located in Lumut, Perak. The main objective of this research is to evaluate the effectiveness of university marketing strategy of the UniKL MIMET. This study provides an idea on how the marketing strategy can be used as vital tools to measuring the customer satisfaction level for the company. In this research, case study analysis is used to identify the effectiveness of the marketing strategies at UniKL MIMET . The measurement of the students intake in he university will determine the percentage of effectiveness for the organization. Several suggestions and recommendations were made as an outcome of the research.