Abstract:
This research is about to evaluate the effectiveness of university marketing
strategy. This study focuses on the UniKL MIMET that is marine and
maritime based education institutions. For this research, the organization is
located in Lumut, Perak. The main objective of this research is to evaluate
the effectiveness of university marketing strategy of the UniKL MIMET. This
study provides an idea on how the marketing strategy can be used as vital
tools to measuring the customer satisfaction level for the company. In this
research, case study analysis is used to identify the effectiveness of the
marketing strategies at UniKL MIMET . The measurement of the students
intake in he university will determine the percentage of effectiveness for the
organization. Several suggestions and recommendations were made as an
outcome of the research.
