A STUDY ON RELATIONSHIP BETWEEN PACKAGING ELEMENTS TOWARDS CUSTOMER BEHAVIOR

NUR ULMARDIAH BT JAMALUDIN; UNIKL MIMET

dc.contributor.author	NUR ULMARDIAH BT JAMALUDIN
dc.contributor.author	UNIKL MIMET
dc.date.accessioned	2015-06-19T02:46:32Z
dc.date.available	2015-06-19T02:46:32Z
dc.date.issued	2015-06-19
dc.identifier.uri	http://localhost/xmlui/handle/123456789/10250
dc.description.abstract	Today, packaging is one of the necessities of human life. Different types of packaging plays a vital role in the production, storage, distribution and marketing of customer and non-customer. For some companies, packaging could cause differentiation from competitors and be considered as a competitive advantage. Packaging is also one of the most important factors that influence the buying decision at the point of sale that's where its turns into an essential part os sales process.	en_US
dc.language.iso	en	en_US
dc.title	A STUDY ON RELATIONSHIP BETWEEN PACKAGING ELEMENTS TOWARDS CUSTOMER BEHAVIOR	en_US
dc.type	Book	en_US