A STUDY ON RELATIONSHIP BETWEEN PACKAGING ELEMENTS TOWARDS CUSTOMER BEHAVIOR

Abstract

Today, packaging is one of the necessities of human life. Different types of packaging plays a vital role in the production, storage, distribution and marketing of customer and non-customer. For some companies, packaging could cause differentiation from competitors and be considered as a competitive advantage. Packaging is also one of the most important factors that influence the buying decision at the point of sale that's where its turns into an essential part os sales process.