Please use this identifier to cite or link to this item: http://ir.unikl.edu.my/jspui/handle/123456789/23636
metadata.conference.dc.title: FACTORS AFFECTING CONSUMER PURCHASE INTENTION TOWARD GREEN ELECTRICAL PRODUCT
metadata.conference.dc.contributor.*: Ahmad Fakhruddin Ahmad Dailami
Jimisiah Jaafar
Che Musa Che Omar
Noor Farris Aqmal Kamarunzaman
Mohammad Ali
(UniKL MITEC)
metadata.conference.dc.subject: Green Product
Green Electrical Product
Consumers Purchase Intention
metadata.conference.dc.date.issued: 12-Jan-2020
metadata.conference.dc.description.abstract: The purpose of this study is to find out the factors that affect consumer purchase intention toward green electrical products in Universiti Kuala Lumpur MITEC campus. The consumer trend to purchase green products in Malaysia is increasing. There is awareness among consumers regarding the importance of protecting the environment. But, there is lack of information about current consumer purchase intention toward green electrical products. This research studies the relationship between government’s role, environmental concern and environmental knowledge with consumer purchase intention toward green electrical products. A questionnaire-based survey was conducted for data collection purposes and statistical analysis was done to determine the results. The results show a positive relationship between environmental knowledge and environmental concern toward consumer purchase Intention toward green electrical products.
metadata.conference.dc.identifier.uri: http://ir.unikl.edu.my/jspui/handle/123456789/23636
metadata.conference.dc.conference.name: INTERNATIONAL RESEARCH CONFERENCE AND INNOVATION EXHIBITION
metadata.conference.dc.conference.year: 2019
Appears in Collections:Conference Papers



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