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http://hdl.handle.net/123456789/23636
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DC Field | Value | Language |
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dc.contributor.author | Ahmad Fakhruddin Ahmad Dailami | - |
dc.contributor.author | Jimisiah Jaafar | - |
dc.contributor.author | Che Musa Che Omar | - |
dc.contributor.author | Noor Farris Aqmal Kamarunzaman | - |
dc.contributor.author | Mohammad Ali | - |
dc.contributor.author | (UniKL MITEC) | - |
dc.date.accessioned | 2020-01-12T02:40:39Z | - |
dc.date.available | 2020-01-12T02:40:39Z | - |
dc.date.issued | 2020-01-12 | - |
dc.identifier.uri | http://ir.unikl.edu.my/jspui/handle/123456789/23636 | - |
dc.description.abstract | The purpose of this study is to find out the factors that affect consumer purchase intention toward green electrical products in Universiti Kuala Lumpur MITEC campus. The consumer trend to purchase green products in Malaysia is increasing. There is awareness among consumers regarding the importance of protecting the environment. But, there is lack of information about current consumer purchase intention toward green electrical products. This research studies the relationship between government’s role, environmental concern and environmental knowledge with consumer purchase intention toward green electrical products. A questionnaire-based survey was conducted for data collection purposes and statistical analysis was done to determine the results. The results show a positive relationship between environmental knowledge and environmental concern toward consumer purchase Intention toward green electrical products. | en_US |
dc.subject | Green Product | en_US |
dc.subject | Green Electrical Product | en_US |
dc.subject | Consumers Purchase Intention | en_US |
dc.title | FACTORS AFFECTING CONSUMER PURCHASE INTENTION TOWARD GREEN ELECTRICAL PRODUCT | en_US |
dc.conference.name | INTERNATIONAL RESEARCH CONFERENCE AND INNOVATION EXHIBITION | en_US |
dc.conference.year | 2019 | en_US |
Appears in Collections: | Conference Paper |
Files in This Item:
File | Description | Size | Format | |
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FACTORS AFFECTING CONSUMER PURCHASE INTENTION TOWARD GREEN ELECTRICAL PRODUCT.pdf | 299.54 kB | Adobe PDF | View/Open Request a copy |
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