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metadata.theses.dc.contributor.*: Nik Nur Ana Binti Mat Husin 22-Nov-2018
metadata.theses.dc.description.abstract: The purpose of this study is to identify the factors that affected student enrollment in UniKL Business School. Throughout the current semester, there are huge declining numbers of student who enroll to this university. Hence, this study was done in order to help this university to find out what the reason due to this problem. The data was collected through questionnaires which is it was mailed to the several number of students who accept the total offer from this university. Location, academic programme, university reputation, educational facilities, education cost or tuition fee and employment opportunities offered some insight as for the student to make decision in making choice to pursue their study. A part from that, this study also measure the influence of financial aid as moderating variable towards making effort in choice making process of student. After the research was analyzed, the finding of the result shows that, the most influence factor why student rejected or did not turn up during the registered day is because of the university reputation(mean:3.8833) followed by academic programme (mean:3.8785), employment opportunities (3.6942), location (mean: 3.5500), education facilities(mean:3.4989) and education cost(mean:3.1867). Besides, with the moderator variable of the financial aid, the result for location and education facilities its shows that, financial aid does not moderate the relationship between these variable. Apart from that, this study give several implication for the management of university especially for the marketing and admission department as well as the top management of the university in which they can identify what exactly the causes of the declining number in their university.
metadata.theses.dc.theses.semester: March 2017
metadata.theses.dc.theses.course: Master Of Management
Appears in Collections:Master Theses

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