Market Research on Solar Water Heater System in Urban Area of Malaysia

Abstract

Solar water heater system (SWHs) not too familiar in Malaysia and people in Malaysia still not realize about the advantages of the usage. This research is present to determine the market demand on SWHs in urban area of Malaysia (Shah Alam) and the possible reason on why the growth of SWHs in Shah Alam is slow and low in volume and last but not least to propose the marketing strategy to penetrate current market of electrical water heater system (EWHs) usage among consumers. Survey will be used on this research and the descriptive analysis to show results. The results finding will suggest the marketing strategy to ensure business of SWHs is expand widely around Malaysia.