Abstract:
Safety of people on sea is one of crucial issue. The life raft is one of the safety
equipment that needed to take seriously. The maintenance and service of a life
raft is a vital to ensure it can be used when emergency cases occur. The aim of
this research is to develop and identify the SWOT and TOWS matrix analysis
towards life raft service station on related marine company and to determines the
challenges and issues from matrix analysis of SWOT and TOWS. The analysis is
focused towards DYZARA SDN BHD life raft service station. SWOT and TOWS
matrix analysis considered as a strategic and decisions making tools. The SWOT
analysis consists of a factor in Strengths, Weaknesses, Opportunities and Threats
which is being understood as SWOT. TOWS matrix analysis will show the
relationships of the internal and external factors that involve in SWOT analysis.
By using interview as a medium to collect data for this research, the data will be
more accurate according to their opinion. By implement the SWOT and TOWS
matrix analysis, the company can ensure what is the best decision making to be
considered and the best future strategic planning for their life raft service station.
