Abstract:
These study about the Perception of Business Management of Small
and Medium enterprises (SMEs) at 2 Districts in Perak. Moreover, small and
medium enterprises (SMEs) in Malaysia have contributes a very important in
the Malaysia economy. Furthermore, SMEs may help citizen to get local
product easily and affordable. Nowadays, SMEs represent an important
business industry in the development of the national economy. SMEs also can
be encourages by any business activities in urban or rural areas. SMEs can
provide many opportunity towards entrepreneurs particularly in the Malaysia
fisheries industry. In addition, SMEs can produce many successful
entrepreneurs and increase the income turnover every year. There are two
objectives of this study are to review the perception towards the factors of
business failures among SMEs enterprises and to examine the potential of
marketing management of in small and medium industry entrepreneurs in
fisheries industry. This study was conducted to the SMEs entrepreneurs from
2 districts in Perak.
