MARKET ANALYSIS BY USING 7P’S (PROMOTION) FOR 3D PRINTER

Abstract

3D printers are a new generation of machines that can make everyday things. 3D printer remarkable because can produce different kinds of objects, in different materials, all from the same machine. A 3D printer can make pretty much anything from ceramic cups to plastic toys, metal machine parts, stoneware vases, fancy chocolate cakes or even (one day soon) human body parts. 3D printer replaces traditional factory production lines with a single machine; just like home inkjet printers replaced bottles of ink, a printing press, hot metal type and a drying rack. 3D printing is a type of additive manufacturing technology where a three dimensional object is made by laying down successive layers of material which forms the final object. 3D printers offer product designers the ability to print parts and components that are made from different materials which have various mechanical and physical properties in a single build process. The more advanced 3D printing technologies currently yield models that closely emulate the appearance and functionality of the final product. 3D printing is achieved using an additive process, where successive layers of material are laid down in different shapes. 3D printing is a process by which physical objects are created by depositing materials in layers based on a digital model. In Malaysia, there are still many people are not familiar with the 3D printer because there is no exposure about 3D printer in education on school or university or even in industry. The purpose of this market analysis is to know the demand of 3D printer to people in Malaysia next bring awareness also, and to know which categories of price that Malaysian people want.