Given the rapidly increasing popularity of online impulse buying using digital platforms, it has raised significant interests among academic scholars and business practitioners about the factors that influence this phenomenon. ...

This thesis examines overall brand equity of PUs in Malaysian and to what extent it effects students in selecting the PUs. The OBE is deliberated further by the brand equity dimensions and moderating effects. The study ...

The study aims at exploring and the institutionalization process of CSR reporting practice in the region of Arab countries. This practice has emerged and developed globally. However, it is not fully institutionalized yet; ...

It has been widely acknowledged that Malaysian ethnic entrepreneurs play a key role in the success of SMEs businesses. The current study was undertaken to examine the perceived impact of entrepreneurial competencies and ...

In this study, polypropylene-kenaf fiber (PP-KF) and polypropylene-kenaf fiber-silica (PP-KFS) composites were prepared and examined stage by stage. Initial research work carried out was to evaluate the potential use of ...

Malaysia received 25.7 million foreign tourist arrivals in 2013. It is estimated that between 7 – 10% of the international tourist arrivals are ecotourists i.e. tourists who visit the ecotourism sites of the country. Hence, ...