This thesis examines overall brand equity of PUs in Malaysian and to what extent it effects students in selecting the PUs. The OBE is deliberated further by the brand equity dimensions and moderating effects. The study ...

Disaster Management Authorities (DMAs) in Pakistan is seen to be facing some limitations in execution of the planning in different phases of disaster management. However, the leadership of these DMAs can effectively resolve ...

This study aims to investigate the prima facie conjecture that there are problems on evaluation the development of green buildings in Malaysia with regard to the effectiveness of green building index (GBI). This is due to ...

Perception to fit and perceived quality or the parent brand have been identified as two important factors that determine the success of a brand extension. However, these perceptions vary among people from different cultures. ...

The research investigated the brand loyalty standing of Pakistani soft drink cola brand with international brands to find out reason why local cola brand is far behind in comparison with international brands. A brand loyalty ...

Agriculture sector in Cambodia plays an important role in improving the livelihood of rural people which is about 90% of overall population. Although agriculture productivity over the years shows improvement but poverty ...

Muslim tourists are very much enthusiastic to select their travel destinations which have Islamic attributes; because tourism destinations having Islamic characteristics let them to accomplish their religious activities ...

Location estimation of wireless nodes has been a very popular research area for the past few years. The research in location estimation is not limited to satellite communication, but also in WLAN, MANET , WSN and cellular ...

This study aims to explore factors influencing undergraduates willingness to start Cyberpreneurship (CE) activities while still studying in Malaysian Public as well as private Higher Education Institutions (HEI‘s). It has ...

It has been widely acknowledged that Malaysian ethnic entrepreneurs play a key role in the success of SMEs businesses. The current study was undertaken to examine the perceived impact of entrepreneurial competencies and ...