THE ENTREPRENEURIAL COMPETENCIES ON THE SUCCESS OF RURAL ENTREPRENEURS AT KUALA PERLIS PERLIS

Abstract

The research aimed at examining the factors that may impact upon business success in tourism area Kuala Perlis, Perlis. The study examined the extent to which entrepreneurial competencies influenced business success in rural entrepreneur. Although it has been difficult to ascertain why in similar situation some entrepreneurs fail while others succeed, it is through that the focus on entrepreneurial competencies offers a practical means of addressing phenomenon. Rural entrepreneurs are still faced by lack of appropriate training and skills, limited of information technology and lack of motivation.