Norwani Mohd Nazari, Mohd Faiq Bin Abdul Fattah; Dr. Zalina Binti Zainuddin, Dr. Haslian Binti Yusoff; (UniKL BiS)
(2018-02-08)
Mobile marketing is increasing popularity despite, it is not fully utilized in fast food restaurant. The objective of the study are, firstly to examine customer attitude toward mobile marketing, secondly to assess the ...