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http://hdl.handle.net/123456789/25664
Title: | Promoting sustainable ventures among university students in Pakistan: an empirical study based on the theory of planned behavior |
Authors: | Waris, I., Farooq, M., Hameed, I., Shahab, A. UniKL BiS |
Keywords: | Self-efficacy Self-identity Sustainability attitude Sustainability education Sustainable entrepreneurial intention |
Issue Date: | 2021 |
Publisher: | Emerald Group Holdings Ltd. |
Citation: | Waris, I., Farooq, M., Hameed, I. and Shahab, A. (2021), "Promoting sustainable ventures among university students in Pakistan: an empirical study based on the theory of planned behavior", On the Horizon, Vol. 29 No. 1, pp. 1-16. https://doi.org/10.1108/OTH-10-2020-0035 |
Abstract: | Purpose: This study aims to examine the drivers of sustainable entrepreneurship intention (SEI) among university students in Pakistan. Design/methodology/approach: A survey-based methodology was used to collect the data from the participants. Further, this study used covariance-based structural equation modeling to test the proposed hypotheses. Findings: The findings of this study confirm that the model of sustainable entrepreneurship is effective as it explains 83% variance to predict SEI among the students. Originality/value: This research has contributed to the literature of sustainable entrepreneurship and proposed valuable insights in understanding the influence of sustainability education, sustainability attitude, self-efficacy and self-identity on SEI. |
Description: | This article is index by Scopus |
URI: | http://hdl.handle.net/123456789/25664 |
ISSN: | 10748121 |
Appears in Collections: | Journal Articles |
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