Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/25300
Title: Ro-Ro Port Facilities Toward Customer Satisfaction: Evidence from Kuala Perlis Terminal, Perlis, Malaysia
Authors: Zakaria, Amayrol
Md Arof, Aminuddin
Che Ishak, Ismila
Mukti, Abdul Qayum
UniKL MIMET
Keywords: Door-to-door
Customer satisfaction
Ro-Ro
Issue Date: 28-Jan-2022
Abstract: Door-to-door logistic chain is structured affording to the principle of short sea service. Despite to encourage the use of the environmental friendly mode of transport, the formation of this principle is to enhance the facilities quality in order to capture customer value. Therefore, facilities quality towards customer satisfaction already become superficial. Objective of this study to examine the current status of customer satisfaction on facilities quality of Ro-Ro operations in Kuala Perlis Terminal and to determine the affiliation of port facilities quality and customer satisfactions in Kuala Perlis Terminal. Data has been collected from 150 respondents from the Ro-Ro service customers in Kuala Perlis, Malaysia. The data were analyzed by SPSS statistical method analysis. Based on this approach, the link between facilities quality and customer satisfaction has been investigated. The results indicate that facilities quality influences customer satisfaction. Results moreover indicate that the more facilities quality is provided further customer satisfaction will be achieved.
Description: This article indexed scopus
URI: http://hdl.handle.net/123456789/25300
ISBN: 978-981-15-0002-2
Appears in Collections:Conference Paper



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