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http://hdl.handle.net/123456789/25130
Title: | The consequence of food quality and atmosphere in fast food towards customer satisfaction |
Authors: | Shamsudin, M.F. Nayan, S.M. Ishak, M.F. Esa, S.A. Hassan, S. UniKL BiS |
Keywords: | Atmosphere Customer satisfaction Fast food Food quality |
Issue Date: | 2020 |
Publisher: | Innovare Academics Sciences Pvt. Ltd |
Citation: | Shamsudin, M. F., Nayan, S. M., Ishak, M. F., Esa, S. A., & Hassan, S. (2020). The consequence of food quality and atmosphere in fast food towards customer satisfaction. Journal of Critical Reviews, 7(19), 660–667. https://doi.org/10.31838/jcr.07.19.80 |
Abstract: | The study focuses on the relationship between food quality and atmosphere in fast-food restaurants and the role of both towards customer satisfaction. High competition among fast-food restaurants has created a robust and creative approach to keep customers. Five hundred questionnaires were distributed, but only 265 were valid for data processing. Data were collected using survey method customer was chosen based on a purposive approach. The survey used 7 point Likert scales where customers may need to select from 1= strongly disagree, and 7 = strongly agree. Data was then processed using Smart PLS. The results indicate that both variables play an essential role in customer satisfaction. The results hint that the service provider can never enjoy their current market situation as the competition is very tough, and customer behavior changes rapidly. |
Description: | This article is index by Scopus |
URI: | http://hdl.handle.net/123456789/25130 |
ISSN: | 23945125 |
Appears in Collections: | Journal Articles |
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The consequence of food quality and atmosphere in fast food towards customer satisfaction.pdf | 165.35 kB | Adobe PDF | View/Open |
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