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http://hdl.handle.net/123456789/25101
Title: | Perception of non-muslim manufacturers towards halal food supply chain in Malaysia |
Authors: | Ustadi, M.N. Osman, S. Rasi, R.Z. UniKL BiS |
Keywords: | Food industry Halal food Manufacturers Non-Muslim Perception |
Issue Date: | 2020 |
Publisher: | Primrose Hall Publishing Group |
Citation: | Ustadi, M. N., Osman, S., & Rasi, R. Z. (2020). Perception of non-muslim manufacturers towards halal food supply chain in Malaysia. International Journal of Innovation, Creativity and Change, 10(11), 430–440. |
Abstract: | The concept of a halal food supply chain commonly concerns Muslim consumers in Malaysia. However, as a result of the increasing concern on health, the halal food business has huge potential in capturing non-Muslims as a target market. The concept of halal regarding food today is beyond the understanding of religious values. This study aims to highlight the perception of halal food among non-Muslim manufacturers as one of the target markets in the halal food industry. The findings may also provide a better understanding of factors influencing non-Muslims in producing halal food as their preference. Data was collected using a qualitative method through semi-structured interviews among non-Muslim consumers in Klang Valley. Data will be analysed using thematic content analysis for our qualitative research. © 2020 Primrose Hall Publishing Group. |
Description: | This article is index by Scopus |
URI: | http://hdl.handle.net/123456789/25101 |
ISSN: | 22011315 |
Appears in Collections: | Journal Articles |
Files in This Item:
File | Description | Size | Format | |
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Perception of non-muslim manufacturers towards halal food supply chain in Malaysia.pdf | 248.38 kB | Adobe PDF | View/Open |
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