Please use this identifier to cite or link to this item: http://ir.unikl.edu.my/jspui/handle/123456789/23633
metadata.conference.dc.title: ASSESSING THE CAUSAL RELATIONSHIP OF SERVICE QUALITY AND CORPORATE IMAGE ON STUDENT SATISFACTION AND LOYALTY AMONG THE TECHNICAL UNIVERSITIES STUDENTS
metadata.conference.dc.contributor.*: Sallaudin Hassan
Jimisiah Jaafar
Khairul Firdaus
Mohamad Farid Shamsudin
Suhana Mohamed
(UniKL MITEC)
metadata.conference.dc.subject: Service Quality
Corporate Image
Student Satisfaction
Student
metadata.conference.dc.date.issued: 12-Jan-2020
metadata.conference.dc.description.abstract: Past studies in various areas highlighted the crucial of customer loyalty for business sustainability. For technical universities, student loyalty is crucial in this intense competitiveness market. The main purpose of this research is to investigate the causal relationship of service quality, corporate image and student’s satisfaction towards student loyalty. Scope of this research is technical universities in Malaysia. This research involved quantitative approach whereby survey questionnaires were used as instrument for data collection. 398 of returned questionnaires has been analyzed by using Partial Least Square (PLS)-Structural Equation Modeling (SEM). All exogenous constructs empirically found to have causal relationships with student loyalty. This study proved that student loyalty is influenced by service quality, corporate image of universities and student satisfaction.
metadata.conference.dc.identifier.uri: http://ir.unikl.edu.my/jspui/handle/123456789/23633
metadata.conference.dc.conference.name: INTERNATIONAL RESEARCH CONFERENCE AND INNOVATION EXHIBITION
metadata.conference.dc.conference.year: 2019
Appears in Collections:Conference Papers



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