FACTORS AFFECTING UNDERGRADUATE STUDENT’S CYBERPRENEURSHIP ADOPTION IN MALAYSIAN HIGHER EDUCATION INSTITUTIONS (HEIS)

Abstract

This study aims to explore factors influencing undergraduates willingness to start Cyberpreneurship (CE) activities while still studying in Malaysian Public as well as private Higher Education Institutions (HEI‘s). It has three Research Objectives, three Research Questions and nine Hypotheses. Sample population for this study were taken from five public and three private HEIs. This study applied non- probablity analysis and due to data collection constrain and difference semester session, used of convenient sampling method are seen as most appropriate method . Total of 323 samples were finalised and taken for analysis purpose. It applied SPSS version 20 software for descriptive analysis. As this research applied Confirmatory Factor Analysis (CFA) in all inferential analysis, Partial Least Squares (PLS 3.0) were adopted for data analysis. This study is run a comprehensive analysis by adopting two step analyse, namely Measurement Model Analysis and Structural Model Analysis. The outcome of the analysis shows all the variables analyse showing significant results with positive path coefficient and the t-values above 1.9. Only Business Start ups Knowledge (BSUK) showed insignificant results, therefore it was rejected. In conclusion, this research found that undergraduates are in favour of the introduction of a CE syllabus in Malaysian HEIs. Therefore all the study findings can contributes on the body of knowledge, general practitioners and the policy makers as guide ini policy making on CE adoption among the undergraduates in HEI‘s.