Please use this identifier to cite or link to this item: http://ir.unikl.edu.my/jspui/handle/123456789/18981
metadata.conference.dc.title: Predicting User Navigation in an Online Newspaper Site Using Association Rules Mining and Markov Model
metadata.conference.dc.contributor.*: Husna Sarirah Husin
(UniKL MIIT)
metadata.conference.dc.subject: Association rules
markov model
online newspaper
user navigation
Web usage mining
metadata.conference.dc.date.issued: 7-Jun-2018
metadata.conference.dc.description.abstract: This paper discusses an approach to predict Web pages from an online newspaper using association rules mining and Markov model decision process. We use a set of Web server logs from an online newspaper, process the logs using Web usage mining methodology, generate transaction files for association mining and predict the web pages using Markov decision model process. We found that users are reading articles from the same section and since majority of users only read one page in a session, it is hard to find associated news articles in a same session. However, the association between section pages are legit and can be used to model the Markov chain for the navigation.
metadata.conference.dc.identifier.uri: http://ir.unikl.edu.my/jspui/handle/123456789/18981
metadata.conference.dc.conference.name: International Conference on Information and Communication Technology
metadata.conference.dc.conference.year: 2018
Appears in Collections:Conference Papers

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