Institutional Repository (UniKL IR)
Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/16174| Title: | Mobile Banking Adoption : The Impacts of Social Influence, Ubiquitous Finance COntrol and Perceived Trust on Customer Loyalty |
| Authors: | Shamsul Anuar Mokhtar Hamidon Katan Imdadullah HIdayat-ur-Rehman (UniKL MIIT) |
| Keywords: | Mobile Banking Ubiquitos Finance Control Wireless Service Channel Information System (IS) Customer Loyalty |
| Issue Date: | 2-Jun-2017 |
| Abstract: | Retaining existing customer is a challenging task for any business. The banks are facing difficulties in retaining the existing mobile banking users. Customers loyalty is an important factor for usage continuation by the customers. This study develops and test a model by incorporating Social Influence, Ubiquitous Finance Control (UFC), Perceived Trust with Mobile Banking Adoption and Customers Satisfaction constructs to study customer Loyalty. Data from 263 mobile banking users from Saudi Arabia was tested against the proposed model and structural equation modelling (SEM) technique was used |
| URI: | http://ir.unikl.edu.my/jspui/handle/123456789/16174 |
| Appears in Collections: | Conference Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Mobile Banking Adoption the impacts of social influence ubiquitous finance control and perceived trust on customers Loyalty.pdf | 582.61 kB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.