Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/10855
Title: | THE SWOT ANALYSIS STUDY OF SAMUDERA SHIPYARD AND ENGINEERING SDN BHD |
Authors: | NIK NAJMIL HISYAM B. AB. RAHIM |
Issue Date: | 10-Sep-2015 |
Abstract: | This research is about to study the Strength, Weaknesses, Opportunities and Threats (SWOT) analysis on a company. This study focuses on the Small and Medium Enterprise (SME) company within maritime industry. For this research, a company which located in Damar Laut, Samudra Shipyard & Engineering SDN BHD was selected as subject of research. The main objective of this study is to study the strength, weaknesses, opportunities and threats of the Samudra Shipyard & Engineering SDN BHD. This study provides an idea of how the SWOT analysis can be used as tools to create a strategic planning for the company. In this research, SWOT matrix analysis is used to identify the strengths and weaknesses of the Samudra Shipyard & Engineering. The finding of the TOWS Matrix diagnoses will determine the suitable strategic planning for the company. Several suggestions and recommendations were made as an outcome of the research. |
URI: | http://localhost/xmlui/handle/123456789/10855 |
Appears in Collections: | Final Year Project - UniKL MIMET |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
THE SWOT ANALYSIS STUDY OF SAMUDERA SHIPYARD AND ENGINEERING SDN BHD.pdf | 1.11 MB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.