Institutional Repository (UniKL IR)
Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/16174
Full metadata record
DC FieldValueLanguage
dc.contributor.authorShamsul Anuar Mokhtar-
dc.contributor.authorHamidon Katan-
dc.contributor.authorImdadullah HIdayat-ur-Rehman-
dc.contributor.author(UniKL MIIT)-
dc.date.accessioned2017-06-02T07:59:41Z-
dc.date.available2017-06-02T07:59:41Z-
dc.date.issued2017-06-02-
dc.identifier.urihttp://ir.unikl.edu.my/jspui/handle/123456789/16174-
dc.description.abstractRetaining existing customer is a challenging task for any business. The banks are facing difficulties in retaining the existing mobile banking users. Customers loyalty is an important factor for usage continuation by the customers. This study develops and test a model by incorporating Social Influence, Ubiquitous Finance Control (UFC), Perceived Trust with Mobile Banking Adoption and Customers Satisfaction constructs to study customer Loyalty. Data from 263 mobile banking users from Saudi Arabia was tested against the proposed model and structural equation modelling (SEM) technique was useden_US
dc.subjectMobile Bankingen_US
dc.subjectUbiquitos Finance Controlen_US
dc.subjectWireless Service Channelen_US
dc.subjectInformation System (IS)en_US
dc.subjectCustomer Loyaltyen_US
dc.titleMobile Banking Adoption : The Impacts of Social Influence, Ubiquitous Finance COntrol and Perceived Trust on Customer Loyaltyen_US
dc.typeArticleen_US
dc.conference.nameInternation Conference on Engineering TEchnologies and Applied Sciences (ICETAS)en_US
dc.conference.year2017en_US
Appears in Collections:Conference Paper

Files in This Item:
File Description SizeFormat 
Mobile Banking Adoption the impacts of social influence ubiquitous finance control and perceived trust on customers Loyalty.pdf582.61 kBAdobe PDFView/Open    Request a copy
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.