Institutional Repository (UniKL IR)
Browsing by Author Qiu, L.,
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
Aug-2021 | How can the celebrity endorsement effect help consumer engagement? A case of promoting tourism products through live streaming | Qiu, L.,; Chen, X.,; Lee, T.J.; UniKL BiS |
Sep-2021 | How sustainable social media advertising affect visitors’ decision to attend a festival event? | Qiu, L.,; Aro, I.,; Lee, T.J.,; Kim, J.S.; UniKL BiS |