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Issue Date
Title
Author(s)
2020
Influences of media richness on instagram towards consumer purchase intention: The mediating effect of brand equity
Hasim, M.A.
;
Shahrin, M.
;
Wahid, R.A.
;
UniKL BiS
2020
Study of purchase intention towards skin care products based on brand awareness and brand association
Shamsudin, M.F.
;
Hassan, S.
;
Ishak, M.F.
;
Ahmad, Z.
;
UniKL BiS
2021
Development of a conceptual model to understand the purchase intentions of takaful
Rizwan, S.,
;
Al-Malkawi, H.-A.N.
;
UniKL BiS
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Author
1
Ahmad, Z.
1
Al-Malkawi, H.-A.N.
1
Hasim, M.A.
1
Hassan, S.
1
Ishak, M.F.
1
Rizwan, S.,
1
Shahrin, M.
1
Shamsudin, M.F.
1
Wahid, R.A.
Subject
2
Brand equity
1
Brand association
1
Brand awareness
1
Customer perceptions
1
Demographic factors
1
Instagram
1
Media richness theory
1
Religion
1
Skincare products
1
Social media
.
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Date issued
1
2021
2
2020
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