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Issue Date
Title
Author(s)
2020
Influences of media richness on instagram towards consumer purchase intention: The mediating effect of brand equity
Hasim, M.A.
;
Shahrin, M.
;
Wahid, R.A.
;
UniKL BiS
2021
Development of a conceptual model to understand the purchase intentions of takaful
Rizwan, S.,
;
Al-Malkawi, H.-A.N.
;
UniKL BiS
2021
Impact of brand equity on purchase intentions: empirical evidence from the health takāful industry of the United Arab Emirates
Rizwan, S.,
;
Al-Malkawi, H.-A.,
;
Gadar, K.,
;
Sentosa, I.,
;
Abdullah, N.
;
UniKL BiS
Discover
Author
2
Rizwan, S.,
1
Abdullah, N.
1
Al-Malkawi, H.-A.,
1
Al-Malkawi, H.-A.N.
1
Gadar, K.,
1
Hasim, M.A.
1
Sentosa, I.,
1
Shahrin, M.
1
Wahid, R.A.
Subject
2
Demographic factors
2
Purchase intention
2
UAE
1
Customer perceptions
1
Instagram
1
Media richness theory
1
Purchase intentions
1
Religion
1
SEM
1
Social media
.
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Date issued
2
2021
1
2020
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