Given the rapidly increasing popularity of online impulse buying using digital platforms, it has raised significant interests among academic scholars and business practitioners about the factors that influence this phenomenon. ...

This thesis examines overall brand equity of PUs in Malaysian and to what extent it effects students in selecting the PUs. The OBE is deliberated further by the brand equity dimensions and moderating effects. The study ...

The study aims at exploring and the institutionalization process of CSR reporting practice in the region of Arab countries. This practice has emerged and developed globally. However, it is not fully institutionalized yet; ...

It has been widely acknowledged that Malaysian ethnic entrepreneurs play a key role in the success of SMEs businesses. The current study was undertaken to examine the perceived impact of entrepreneurial competencies and ...

Shariah compliant hotel is a new innovative product in Malaysian halal industry. Out of 4,072 hotels in Malaysia only 10% are Shariah compliant in 2015. The demand for Shariah compliant hotel is very high however there is ...