CASE STUDY OF MEASURING HIGH SCHOOL STUDENT’S INTEREST IN LOGISTICS STUDIES IN BANDAR SERI ALAM

Abstract

Bandar Seri Alam is an initiative by Seri Alam Properties Sdn Bhd, a subsidiary of United Malayan Land Bhd. Located 25 kilometers from Johor Bahru City Centre, Johor, Malaysia the City covers approximately 15 square kilometers and houses an ecology educational facilities from school age to campuses of some of the world's leading universities. City of Knowledge aims to be the center of educational excellence in the eastern part of Iskandar Malaysia. Today, Bandar Seri Alam has been actually acknowledged as City of Knowledge with several universities, including the University Kuala Lumpur (UniKL - operational 2011), University Technology Mara (UiTM - completed 2013), Masterskill University College of Health Sciences (operational 2011), Mara Science Junior College (MRSM - operational 2011), Malaysia Art School (completed 2013), Excelsior International School (completed 2013), Japanese School, Nam Heng Chinese Primary School as well as seven other national primary and secondary schools.