Abstract:
Electronics and Electrical (E&E) industry is one of the main focused sectors
that was aimed to be economically contribute toward the development of Malaysia.
With a significant contribution up to 50% of Malaysian’s manufacturing export’s
share that covers almost 35% of the total country’s exports. Thus, this study is to
propose sustainability conceptual model for the E&E industry in Malaysia
specifically as continuity of previous studies in the area of Malaysian E&E industry’s
scope as the model never be academically established before. Main objective is to
ensure the sustainability and stability of E&E industry locally before it may possibly
competes in global market. The sustainability is being indicated according to the
seven (7) proposed indicators from the study of business’s sustainability: Top
management Leadership & Support, Service Design & Support Function,
Performance, Economic Operation, Supply Chain Management, Energy, Transport &
Information, and Social Political Stability. The indicators are measuring the nine (9)
suggested Critical Success Factors (CSF) that have been identified from literatures of
previous studies which are proposed to be the driven elements toward E&E industrial
sustainability. In investigating the validity of the proposed CSF, a set of
questionnaire have been developed and distributed to 132 E&E companies around
Penang. The region is purposely selected due to high potential and significant
influence toward E&E industrial trend in Malaysia. Out of the population, the
respond rate was obtained up to 37.38% which is relatively high as compared to the
previous study. The results were further analyzed accordingly to differentiate
between the current practices and the relevant contributor (CSF) within the scope of
E&E industries toward sustainability. At the end, a new sustainability conceptual
framework for E&E industries in Malaysia have been proposed and designed.
Somehow, it is suggested that further research may be considered within broaden
area (state), scope of study and demography of respondent as well as tested
accordingly to outcome with more accurate trend.
