Abstract:
Electric motorcycle rental system is a new option of public transportation that distributed across the university area. EMRS provides a cost-effective and elegant mobility option for trips that too far for walk, but not long enough to justify waiting for transit or those too costly to make by taxi or private vehicle. EMRS system is nearly similar to the public bike share system which is affordable but the difference is the electric motorcycle. Electric Motorcycle Rental System is a unique business that will be introduced to the resident student’s of UiTM Shah Alam. Usually students will use the private vehicle or public transports such as Rapid Bus, taxi or buses that provide by university for going to class because distance between faculty and college is far. The immediate objective of this research is the feasibility study. Feasibility study is designed to consider the business model and assess the potential for students. Market research and SWOT analysis is conducted to determine the business potential. The research is more focused on the demand of the services, the business model and the business plan which will review the financial projection of the business. The demand of the service is exist where fifty percents of the total respondent demand the product. The business venture also viable where the financial projection show the positive result of the investments. The business will profitable in the second year of the operation. The electrical motorcycle rental system can be benefiting the most students UiTM Shah Alam. The creation of another option of transportation will give a solution for the traffic problems mostly in the campus and also will create the sustainability.
