A Study on Distribution Channel of A Newly Branded Automotive Lubricant in Klang Valley

Abstract

This research paper explores automotive lubricant channel delivery options to create efficiencies within the current method and alignment with Moto7’s strategy for their distribution. Moto7 Distribution strives to capture a substantial market share that allows further expansion. The current lubricant delivery system within Klang Valley is an opportunity to increase efficiencies and lower total costs associated with distribution of lubricants to end users. By making an effective distribution delivery system, the company can increase customer satisfaction and increase brand loyalty. Hence, the market share of the company is achievable. The complexity of the current system increases inefficiencies and there are many opportunities to resolve this situation to allow for efficiencies and effectiveness throughout the delivery system. This project will review internal operational impact of alternatives proposed as well as the external impact. The overall intent of the project is to simplify and increase efficiency with the current process. It will allow Moto7 to improve alignment throughout their entire lubricant division and is a strategic fit with their overall strategy to improve controllable costs and members of channels.