Abstract:
This research paper explores automotive lubricant channel delivery options to
create efficiencies within the current method and alignment with Moto7’s strategy for
their distribution. Moto7 Distribution strives to capture a substantial market share that
allows further expansion. The current lubricant delivery system within Klang Valley is
an opportunity to increase efficiencies and lower total costs associated with distribution
of lubricants to end users. By making an effective distribution delivery system, the
company can increase customer satisfaction and increase brand loyalty. Hence, the
market share of the company is achievable. The complexity of the current system
increases inefficiencies and there are many opportunities to resolve this situation to
allow for efficiencies and effectiveness throughout the delivery system. This project will
review internal operational impact of alternatives proposed as well as the external
impact. The overall intent of the project is to simplify and increase efficiency with the
current process. It will allow Moto7 to improve alignment throughout their entire
lubricant division and is a strategic fit with their overall strategy to improve controllable
costs and members of channels.
