Improvement and Innovation in Malay Restaurant Industry: A Perspective of Samelona Enterprise

Abstract

Organizations are faced with a variety of changes in the business environment. It is not surprising that improving business processes was “number one priority” among the top ten business priorities. With large numbers of players in full-service restaurants, it generated intense competition. To survive, Samelona Enterprise (SE) needs to embark on the journey to comply with their competitors initiatives. Taking Process Improvement (PI) as a strategy to improve the services management at Samelona Enterprise (SE) will eventually increase SE profit. Additionally, by implementing a new operation management strategy with clear focus on service management will lead to product offering efficiency thus ensures company survival. Based on this research discussion and findings at the end of the research,it will contribute in developing framework that will be able to help other organizations, bodies, agencies to explore the research results. The result may also become an indicator to the service level required in the industry. In addition, through this study, reseacher is able to apply theory learned in classroom into practical manner in the real environment. Researcher will be exposed with the first experience in carrying out research to gather both academic and industry obligation and at the same time providing opportunity to do a self-explore study.