Assessing the supply chain management among bumiputera entrepreneurs in johor

Abstract

Bumiputera entrepreneurs in Malaysian Small Medium-sized enterprises has largest business establishment and one of the main components of the country’s economic development. This study intends to assess the management of supply chain among Bumiputera entrepreneurs in Johor. They have many challenges and opportunities to build successful business. Moreover, in a condition of up and down market, supplier and entrepreneur need to build strong network because if they failed to do so, it will expose to a threat toward entrepreneur’s survival by which that other races always seeking for such opportunities. Bumiputera entrepreneur is also viewed as weak competitor and the Malaysia government agencies are aware of the issues and struggles of Bumiputera entrepreneurs. This paper seeks to explore the potential challenges faced by Bumiputera entrepreneurs especially on supply chain management. By using method of quantitative research, the study hopes that the findings might be useful in improving the performance of Bumiputera entrepreneurs and their business sustainability.