Visibility Study in Strategizing for Web Marketing and Webometric University Ranking in Malaysia

Abstract

The increasing of universities to compete in higher education institution has gone global as knowledge is growing rapidly in the internet. Webometric has introduce a ranking system for the universities to analyze their website on the content of the universities website according to their indicator of presence, visibility, openess and scholar. The amount of performed universities in malaysia microscopic compare to most universities in the U.S. The study analyzes a selection of universities from webometric in accessing the website data and trace the relationship between the indicators and the ranking. The present study contributes to the enhancement of University performance through detail identification and strategy using webometric dimensions.