Pilgrims’ Acceptance of Using Augmented Reality Applications While Performing the Hajj

Abstract

The majority of pilgrims do not speak in Arabic and may encounter difficulties performing Hajj in term of appropriate procedures and places due to their unfamiliarity. Most pilgrims are there for the first time. Researchers and practitioners have sought to develop mobile-based application to assist pilgrims in various task such as finding their way and avoid becoming lost, and to perform Hajj procedures properly based on guides on their mobiles. Among the developed applications, a few are based on augmented reality. Many remain in research phase. However, the problem with many Augmented-based applications develop for the Hajj is the lack of user acceptance investigation before implementation. This study found that the applications develop for Hajj Practices based on augmented reality lack user acceptance test. This study proposed a model for user acceptance for mobile augmented reality applications develop for Hajj. If found that pilgrims’ Motivations to use this type of applications were ease of use and enjoyment, with little focus on its utility. This result is interpreted as meaning that the participants have yet to appreciate the utility of mobile augmented application.