Mobile Banking Adoption : The Impacts of Social Influence, Ubiquitous Finance COntrol and Perceived Trust on Customer Loyalty

dc.contributor.author	Shamsul Anuar Mokhtar
dc.contributor.author	Hamidon Katan
dc.contributor.author	Imdadullah HIdayat-ur-Rehman
dc.contributor.author	(UniKL MIIT)
dc.date.accessioned	2017-06-02T07:59:41Z
dc.date.available	2017-06-02T07:59:41Z
dc.date.issued	2017-06-02
dc.identifier.uri	http://ir.unikl.edu.my/jspui/handle/123456789/16174
dc.description.abstract	Retaining existing customer is a challenging task for any business. The banks are facing difficulties in retaining the existing mobile banking users. Customers loyalty is an important factor for usage continuation by the customers. This study develops and test a model by incorporating Social Influence, Ubiquitous Finance Control (UFC), Perceived Trust with Mobile Banking Adoption and Customers Satisfaction constructs to study customer Loyalty. Data from 263 mobile banking users from Saudi Arabia was tested against the proposed model and structural equation modelling (SEM) technique was used	en_US
dc.subject	Mobile Banking	en_US
dc.subject	Ubiquitos Finance Control	en_US
dc.subject	Wireless Service Channel	en_US
dc.subject	Information System (IS)	en_US
dc.subject	Customer Loyalty	en_US
dc.title	Mobile Banking Adoption : The Impacts of Social Influence, Ubiquitous Finance COntrol and Perceived Trust on Customer Loyalty	en_US
dc.type	Article	en_US
dc.conference.name	Internation Conference on Engineering TEchnologies and Applied Sciences (ICETAS)	en_US
dc.conference.year	2017	en_US