Design Guidelines for SME Product Packaging

Abstract

Packaging is the art and technology of enclosing or protecting products for distribution, storage, and sale. Packaging design is a creative communication with the form, structure, materials, color, typography and image. The aim of this research is to research on the issue that relates to the SME product packing. If we see from the newspapers and websites, many have expressed that one of the main problems SME products are facing is their packaging and its promotions. This problem exists due to the lack in knowledge and low capital among SME entrepreneurs. Unattractive packaging limits the progressing of SME products. This research is to help SME entrepreneurs in learning more about the factors that drives the promotion of a packaging and give them a guideline that relates to the product packaging based on customer’s demands. Besides that, this research helps in identifying factors of effective layout packaging design in order to increase better market penetration worldwide. In addition, the aim also to propose better packaging layout design for the SME product so to meet the local market requirements, and widen product exposure throughout the world.