Application of Supply Chain Management Concept In Terms Of Packaging Design – A Case Study of Lulu Nyonya Goodies Sdn Bhd

Abstract

The packaging is typically viewed as being either consumer, focused primarily on marketing. Products are typically grouped into box, bins or cartons for damage protection efficiently. Packaging design is a creative business that connects from, structure, materials, color, imagery, typography and ancillary design element with product information to make a dispense, identify and distinguish a product in the marketplace. Ultimately packaging design resolves the marketing objectives of the product by distinctively communicating a consumer product’s personality. The objectives of this project are to identify the effective packaging criteria to attract customers, to purpose an attractive packaging and new packaging to promote the Lulu Nyonya product and to identify design that can safe guard or protect the structure of food. This project is expected to generate new packaging design concept for Lulu Nyonya product and attract customer to keep product safe during delivery.