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Issue DateTitleAuthor(s)
2020Does ambience matters ? case on theme park visitor satisfactions' and loyalty in MalaysiaRazak, A.A.; Shamsudin, M.F.; Kadir, B.; UniKL BiS
2020Market orientation and customer engagement towards customer satisfaction in banking industryShamsudin, M.F.; Ishak, M.F.; Ahmad, A.H.; Hassan, S.; UniKL BiS
2020Study of purchase intention towards skin care products based on brand awareness and brand associationShamsudin, M.F.; Hassan, S.; Ishak, M.F.; Ahmad, Z.; UniKL BiS
2020Role of price perceptions towards customer satisfactionShamsudin, M.F.; Nayan, S.M.; Ishak, M.F.; Esa, S.A.; Hassan, S.; UniKL BiS
2020Service quality of mobile telecommunications serviceShamsudin, M.F.; Azmi, N.; Nayan, S.; Esa, S.A.; Kadir, B.; UniKL BiS
2020The effect of service quality on customer satisfaction towards myrapid bus servicesShamsudin, M.F.; Fatini Rasol, N.E.; Nayan, S.; Esa, S.A.; Kadir, B.; UniKL BiS
2020The consequence of food quality and atmosphere in fast food towards customer satisfactionShamsudin, M.F.; Nayan, S.M.; Ishak, M.F.; Esa, S.A.; Hassan, S.; UniKL BiS
2020The influence of service quality, brand image, trust, and price on customer satisfaction: Case of airline servicesShamsudin, M.F.; Johari, N.; Nayan, S.; Esa, S.A.; Kadir, B.; UniKL BiS
Apr-2021Consumer Buying Behaviour towards Organic Food - A Case of UAEBasha, M.B.,; Ghafar, A.,; Wahid, F.,; Hafidh, G.A.,; Shaer, E.A.,; Shamsudin, M.F.; UniKL BiS
2022Servant Leadership, Leadership Competency, Self-Efficacy and Job Performance of Malaysian Universities’ LeadersRaime, S.; Shamsudin, M.F.; Hashim, R.A.; UniKL BiS

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